Mtn nigeria strategy MTN’s strategy is driven through five strategic themes, as depicted here. 1 External analysis of MTN 4. . 450k MoMo agents •+200m active data users Jul 10, 2024 · MTN, one of Africa’s leading telecommunications companies, is gearing up to implement an innovative marketing strategy in 2024. We continued to scale our payments platform, the number of active merchants accepting MoMo payments stood at 581 514 (up 85. 8 million reported in Q1 2024, and a 25% drop from the 2. Register for Free Webinar. Our Ambition Sep 3, 2020 · MTN Nigeria has been successful in the Nigerian market due to its effective market entry strategy (Okolo and Ezekoma, 2020), and that the company's strategy for entering the Nigerian Mar 3, 2022 · She posits that ‘Ambition 2025’ is MTN’s strategy to accelerate long term business growth in Nigeria while leveraging emerging opportunities. Our business strategy – Ambition 2025: Leading digital solutions for Africa’s progress – aims to accelerate growth by building the largest and most valuable platform businesses and drive MTN and Glo shall be the sample companies for comparison and contrast of the 4Ps of Marketing and Campaign Management. 2 Skills, expertise and experience . Industry experts consider MTN Nigeria’s wage policy a benchmark for the telecom sector. Mar 4, 2025 · MTN Nigeria’s generous compensation strategy not only helps attract these professionals but also ensures long-term retention, reinforcing its leadership position in the market. One of the four strategic priorities of MTN’s Ambition 2025 is to ‘create shared value’. Nov 27, 2024 · • Telecom sector’s contribution to Nigeria’s GDP. The ongoing separation of its fintech operations into a Group Fintech structure remains a priority, aligning with Mastercard’s minority investment agreement. The execution of Ambition 2025 is embodied in four clear strategic priorities. MTN Group Jul 30, 2019 · MTN Nigeria today announced that its subsidiary, Yello Digital Financial Services Limited (“YDFS”) has been granted a full Super Agent Licence by the Central Bank of Nigeria. (2015) define a strategic issue as any development, trend, or event that can potentially affect the current or future direction of organizational strategy. MTN is the leading telecom operator on the African continent, with a core belief that "everybody deserves the benefits of a modern connected life". 7 billion. See discussions, stats Apr 30, 2024 · “In 2024, we at MTN celebrate 30 years of working to give Africans hope, dignity and opportunity,” said MTN Group President and CEO Ralph Mupita. MTN SWOT Analysis One of the instruments for designing strategies is the SWOT analysis MTN Nigeria’s population coverage (2G 92%, 3G 84%, 4G 79%, 5G 4%) ~40m smartphones on the MTN Nigeria network 1GB < 2% of household monthly income ~41m active data subscribers Try before you buy Bundling with data Ayoba App live Data Smart programme driving digital literacy MTN Nigeria invites you to a conference call at 3:00pm Nigerian time, on Tuesday 3 March 2020. Dec 13, 2023 · MTN Nigeria is the leading mobile operator in Nigeria. The implementation of this growth strategy will be accelerated through selective partnerships and leveraging MTN’s brand as the most trusted and valued in Africa, while it will be supported and funded through enhanced cost and capex efficiencies. 5%, with transaction value up by 35% in constant currency at US$321bn May 2, 2025 · MTN Nigeria is reshaping its financial technology strategy following a steep 55. 1 Company Background MTN Nigeria is a telecommunication company and a subsidiary of MTN Group Limited that operates one of Nigeria’s GSM licenses and has been in full commercial operation He shared MTN's innovative practices in digital transformation and explained in detail how MTN's new strategic framework, PACE, is facilitating the company's Ambition 2025. 7m MoMo users •c. The agreement was concluded recently, where the companies agreed on key strategic priorities and MTN Nigeria | Ambition 2025 Targets 10 Priorities 2020 Actuals - Nigeria 2025 Ambition - Nigeria Build the largest & most valuable platforms Drive industry-leading connectivity operations Create shared value Accelerate portfolio transformation 2025 –MTN Group •1. According to MTN’s unaudited first quarter of 2025 financial report, active MoMo wallets dropped to […] MTN Group Principles in respect of skills development and employment representation. Sustainability. Asante. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the Oct 25, 2024 · The study examines the sales promotion and pricing strategies employed by MTN and Globacom, two prominent telecommunication companies in Nigeria. Mar 9, 2022 · MTN Group reported strong financial, operational and sustainability results in 2021 in a tough macro environment. MTN Marketing Mix & Strategy covers its product, pricing, advertising & distribution strategies. The facility, announced in June 2024, is part of MTN’s strategy to strengthen Nigeria’s ICT infrastructure amid surging demand for data services. 2. Since its inception in Nigeria, MTN has been a market leader providing quality services at low prices. May 13, 2025 · Learn how to make money online in Nigeria. We strive to create socio-economic value using our institutional capabilities while adding value to each aspect of the Ambition 25 strategy. All suppliers are required to acknowledge our Supplier Code of Conduct. Together, we work hard to shape the future of MTN by proactively introducing specific measures to help accelerate the company’s business performance and innovations. 1 MTN SWOT Analysis 2. Our strategy is anchored in building the largest and most valuable platform business with a clear focus on Africa. It also consists of Service Mix (Process, People, Physical Evidence) strategies. May 16, 2025 · Kindly share this postMTN Nigeria’s 2024 Sustainability Report has provided a compelling case for how businesses can move from profit-centric models to purpose-led impact. MTN Nigeria is a part of the MTN group, a multinational telecommunication group operating in 19 African and Middle East countries. In a year marked by financial turbulence, MTN Nigeria, the nation’s largest telecom operator, has reported significant losses, underlying the immense challenges it faces amidst Nigeria’s economic downturn. MTN's vision is to be the leader in telecommunications in emerging markets. We are accelerating implementation through partnerships. Dec 19, 2024 · MTN and Glo shall be the sample companies for comparison and contrast of the 4Ps of Marketing and Campaign Management. Dec 31, 2023 · Our Ambition 2025 strategy Three years into the execution of our Ambition 2025 , we are still driven by our intent to lead digital solutions for Africa's progress by harnessing the power of MTN – our leading brand, broad presence and skills, connectivity infrastructure and technology platforms. Our strategy. ” May 2, 2025 · Spread The News MTN Nigeria is reshaping its financial technology strategy following a steep 55. E. Our 2022 Sustainability Report (SR) spells out our work in the year to create shared value, with ESG at the core. Newsroom. pdf from HRMGMT 70E at University of KwaZulu-Natal - Pietermaritzburg. Senior Vice President (SVP) of Markets. Strategy. 1 MTN Marketing Strategy & Marketing Mix (4Ps) 3. MTN’s rising costs have considerably impacted its current pricing strategy. T. Among other things, it enables users to access payments, e-commerce, insurance, lending and remittance services. Second, and most importantly, everything MTN Nigeria has achieved was enabled by the overwhelming support of our customers, the guidance and enabling environment created by our Aug 12, 2021 · In Nigeria we added 121 000 agents to end the period with more than 515 000 registered MoMo agents. The Economic Hurdles Facing Nigeria’s Telecom Giant. If the last decade and more have taught us anything, it is how much we can achieve when we work together. A quantitative research design was exploited for MA Social Sciences (University of Chicago), Diplom–Volkswirt (Kiel University), Undergraduate Studies (Emory University) In alignment with the African Union’s Digital Transformation Strategy for Africa and MTN’s Ambition 2025 strategy, we have launched MTN’s Skills Academy as part of the shift in our Corporate Social Investment focus. Abedin et al. Creating and managing stakeholder value , and innovation and best practice sharing describe our approach to our work, people and other stakeholders. May 2, 2025 · MTN Nigeria is shifting its fintech strategy towards rural outreach following a significant drop in active wallets on its MoMo Payment Service Bank (PSB) platform. Mar 10, 2021 · The primary goal for the strategy is firmly focused on anchoring its attention on Pan-African markets, following an announcement last year to exit the Middle East. For instance, we have Uche Ofodile, the CEO of MTN Benin, Chika Ekeji, the MTN Group Executive for Strategy and Titilope Fakuade, the CIO for MTN Liberia, to name a few. 4m ayoba users •4. The proposal to extend the scheme was approved by both MTN Group and MTNZF shareholders at general meetings held post the period end in Tag: Ambition 25 MTN Nigeria plans to invest 640 billion naira (approximately US$1. 0 Case background 2. Jan 18, 2016 · The report also suggests strategies through which MTN Nigeria can leverage on its strengths and opportunities to its own advantage. MTN Nigeria is part of the MTN Group – a multinational telecommunications group, which operates in 19 countries in Africa and the Middle East. 1 million in the first quarter of 2025, reflecting a 55. Accelerating MTN Nigeria PDF - 1. MARKETING MANAGEMENT 29TH MARCH 2015 TITLE – A SUSTAINABLE MARKETING CAMPAIGN FOR MTN NIGERIA INTRODUCTION MTN Nigeria is a telecommunication company established in 2001 providing “cellular network access and IT solutions to millions of Nigerians, connecting whole communities with each other and the rest of the world”(Corporate As a responsible corporate organisation and citizen, MTN Nigeria, through the framework of this policy, would align its strategy and operations to ensure that the digital rights of Nigerian citizens are respected in line with the provisions of the extant laws while complying with the laws, policies and strategies of the Federal Republic of Dec 31, 2023 · In 2023, we accelerated the execution of our Ambition 2025 strategy to shape the MTN of tomorrow. Leadership. Chika Ekeji joined MTN in March 2021. These changes reflect MTN’s commitment to fostering internal talent while advancing its priorities in digital and financial inclusion across its markets. Prior to his appointment as the Group Chief Strategy & Transformation Officer, he led the establishment of MTN Group’s continental National Roaming business, the launch of the Group’s flagship Advanced Analytics workbench platform, and helped shape the Group’s strategic direction across a range of key topics. 1. The acceleration in active mobile subscriber numbers in each May 27, 2023 · Marketing Strategy of MTN analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). 6% and expected to increase in 2025 after tariff adjustments implemented in February 2025; MTN South Africa service revenue up by 3. The number of active MoMo wallets fell to 2. Our strategy is built on three pillars – consolidation and diversification; leveraging our footprint and intellectual capacity; and convergence and operational evolution. Regularly engaging with our key stakeholders is essential for us to Mar 25, 2025 · MTN has also refined its commercial strategies to drive sustainable profitability in its fintech operations, particularly for MoMo PSB in Nigeria. Our sustainability vision creates and protects shared value for MTN and our stakeholders through responsible economic, environmental and social practices. I bring over 25 years’ experience across a range of functions Dec 19, 2024 · MTN Group has announced pivotal leadership appointments as part of its ongoing strategy to enhance succession planning, operational excellence, and the realization of its Ambition 2025 strategy. Taking advantage of an auction opportunity conducted by Nigeria Communication Commission in January 2001, MTN automatically became the very first mobile network to make a call. 2004 saw MTN celebrate its 10 years of operation recording 10 million subscribers, and in 2005 this figure was increased to 14 million. As one of Africa’s leading tech companies, MTN’s environmental, social, and governance (ESG) strategy is not only helping the company remain resilient and competitive but also supporting Nigeria’s broader development MTN Nigeria CEO. Careers. – MTN Nigeria (localise 35%) May 5, 2023 · MTN Group is committed to enabling the benefits of a modern connected life for everyone in our markets. 4 billion. The Super Agent licence enables the scale launch of MTN Nigeria’s fintech strategy. Setting the Benchmark for the Industry. MTN Nigeria’s local internal skills development practices should empower employees with critical skills and future skills (as defined by the MTN Nigeria talent policy), beyond business-as-usual functional skills development to contribute towards local capacity building aligned to the labour skills demand in Nigeria. Dec 4, 2024 · The Role of 5G in MTN’s Strategy. Through Ambition 2025, we aim to lead digital solutions for Africa's progress Sep 24, 2024 · View OKOLOampEZEKOMAFINALPAPERMTNNIGERIAENTRYSTRATEGYANDCHALLENGES (2). Q&A on Business and strategy overview and Financial framework & value based capital allocation 09:30 Accelerating MTN Nigeria. In the quest to spread its reach and enlarge its customer base, MTN, extended its hands to Nigeria as one of the countries it found fit to do business in. Oct 25, 2021 · MTN’s strategy to drive industry-leading connectivity operation in line with its 2025 ambition is to be one of the early markets to roll out the 5G network in Nigeria. Financial statements for the full 2020 period show that its biggest market, MTN Nigeria, continued to be a significant contributor to the business. View More. MTN is committed to harnessing Africa’s potential and supporting her progress by unlocking the full benefits and potential of the digital world. Ibrahim said, “Our new MTN ranked at the 71st percentile by The Ethics Institute, compared to 52 other organisations operating in Southern Africa. 5 billion) over the next three years to expand broadband access across the continent’s most populous country, in line with the federal government’s 2020-2025 National Broadband Plan and in support of MTN Group’s strategy, Ambition 2025: Leading digital solutions for Africa’s progress. 6 per cent year-on-year drop in active mobile money (MoMo) wallets, as the company shifts focus toward long-term sustainability, high-value users, and rural financial inclusion. 1% with reported EBITDA margins strong at 37. Built on four key strategic priorities, Ambition 2025 informs MTN’s current and future projects as the company moves to create leading digital platforms for Africa’s progress while providing the Sep 8, 2022 · The MTN Nigeria leadership’s visit follows that of MTN Group’s Board of Directors and Executive Committee to Lagos in early July, when they held their own strategy retreat. Y’ello! I lead the team responsible for developing and driving initiatives to help achieve business objectives, sustain growth and ensure operating efficiency. Investors. Aug 19, 2024 · In line with our Ambition 2025 strategy, we made good progress to further increase the level of local ownership of MTN Ghana and MTN Uganda, with gross proceeds of R1. These were delivered through strong strategic execution and sustained commercial momentum across 19 markets, in the year in which Africa’s leading mobile operator started implementing its refreshed Ambition 2025 strategy. We have done beautiful things together and there is still much more to be done. Our Centre of Excellence, founded in 2021, is focused on enhancing capabilities in converged ICT solutions to further support our customers' digital Feb 28, 2024 · Ericsson (NASDAQ: ERIC) and MTN Group (JSE: MTN) have agreed to modernise the core network of MTN’s affiliates in South Africa and Nigeria over five years in line with MTN Group’s MTN Unified Cloud Acceleration (MUNA) principles and objectives. 2% to US$12. The programme received 2,298 applications, reflecting strong interest and readiness across markets. 6% decline compared with the 4. Mar 18, 2024 · Marketing document from National Open University of Nigeria, 8 pages, MTN MARKET ANALYSIS Table of Content 1. This rests on a scale connectivity and infrastructure business – mobile and fixed access networks in the consumer, enterprise and wholesale segments. Our Footprint. Mar 17, 2025 · MTN Nigeria service revenue up by 35. With a focus on digital marketing campaigns, customer segmentation, and brand positioning, MTN aims to stay ahead in the competitive telecom industry and cater to the evolving needs of its customer base. In order to participate, please call the appropriate participant dial-in number: • HD Webphone • Johannesburg: 010 201 6700 MTN Nigeria Communications Plc MTN Nigeria Communications Plc – Sep 30, 2024 · We are also pleased to have concluded the extension of the 2016 MTN broad‑based black economic empowerment (B‑BBEE) scheme operated through MTN Zakhele Futhi Limited (MTNZF). Since the launch of its 5G network in September 2022, MTN Nigeria has strategically expanded its coverage to seven major cities, including Lagos, Abuja, Port Harcourt, Ibadan, Kano, Owerri, and Maiduguri. Mar 23, 2022 · MTN Group is pleased to announce senior leadership appointments to operating companies in Nigeria, Iran and Sudan, all of them internal candidates, as we focus on executing on our strategy to drive growth, de-leverage faster and reveal value in our fintech and fibre businesses. MTN was the most improved company on the Ranking Digital Human Rights 2020 Corporate Accountability Index. 8 million recorded in the final quarter of 2024. “We acknowledge the key role played by our stakeholders in the journey so far and invite you all to read our 2023 reports for a clear understanding of our strategic progress and priorities. 4%; Fintech service revenue up by 28. 6 per cent year-on-year drop in active mobile money (MoMo) wallets, as the company shifts focus toward long-term… MTN Mobile Money (MoMo) MTN MoMo is a fintech platform providing consumers and businesses with a host of innovative digital financial services. 3% YoY) and the total value of MoMo merchant payments (gross merchandise value – GMV) rose by 354. MTN Nigeria is set to launch a new 1,500-rack, Tier 4 data centre before the end of the current quarter, according to Yahaya Ibrahim, the company’s chief technical officer. In 2003, MTN Nigeria secured a $395 million loan to fund further expansion of its infrastructure in the country; and MTN published it’s first sustainability report. Transforming for Africa. 1 Conclusion References 1. MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. In 2024, the competition was rolled out by MTN Nigeria, MTN South Africa, and MTN Zambia, aligned with our Group-wide sustainability strategy and commitment to climate entrepreneurship. Aug 5, 2021 · We would like to show you a description here but the site won’t allow us. The Group also completed the orderly exit of operations in Afghanistan and Guinea-Bissau, as part of portfolio optimisation and simplifying the group. MTN's Enterprise business strategy, centred on driving the adoption of enterprise platforms, is bolstered by the Group's emphasis on converged services solutions and platform transformation. bjuljau bodz rhajitmj cav ngqp oma twlpnk adbpy yhcoi tmbpkdh